Buying an Apartment in Marrakech: Locations, Prices and Process

Why buying an apartment in Marrakech is worthwhile

Marrakech is Morocco’s tourism capital and at the same time a growing everyday city: millions of visitors annually meet a young population, international companies and a cultural and gastronomic scene that makes European metropolises look old – at a cost of living far below. Direct flights from Germany take about four hours.

For home buyers, this creates a double market: Short-term rentals for city tourists in central and medinanah locations – and Long-term rentals to expats, remote workers and young Marrakchis in residential areas such as Guéliz. The entry-level prices remain moderate: Solid apartments in residences with a pool start at about 70,000–€120,000, modern new buildings in prime locations above.

• Small ticket, real market: Entry under €100,000 possible – with real rental demand.
• Two rental models: touristic (more profitable) or long-term (more predictable).
• Perspective: WM 2030, infrastructure expansion and growing tourism support the demand.

Own use, rental or both: the bill behind the apartment

Most buyers combine: a few weeks of own use in the year, the rest is taken over by the rental. In central locations, short-term tourist rental – registered and professionally managed – usually clearly bears the running costs; residential locations such as Guéliz deliver predictable, unexcited returns with annual tenants.

A complete cost assessment includes service charges, property management (often 20–30% of rental revenue for short-term letting), maintenance and Moroccan income tax on rent. Tax allowances and treatment under the double taxation agreement should be confirmed by your tax adviser. We prepare a complete net calculation for each property before you sign.

Currency switches: Always bring in and register the purchase price via the convertible account – this is the only way to legally transfer rental income and sales proceeds. This is standard in our handling.